E-commerce Product Images / LAPOINTE

Responsible for the production of product images for the shopLAPOINTE.com e-commerce site. After scouting and vetting various studios to find the best fit for the brand so that imagery met all creative and technical standards within each seasonal budget, I built a strong relationship with The Line Studios (Brooklyn) and contracted them to deliver product imagery for the Essentials 2021, Pre-Fall 2021, and Fall 2021 seasons. Oversaw all on-set photographers and stylists, ensuring consistency across multiple photo sets throughout each multi-day shoot. Acted as the lead on retouching for all imagery ensuring accuracy and consistency for all seasonal styles and colors. The resulting product images have been used not only on the brand e-commerce site, but also across the business to support the brand’s wholesale partners, press coverage, DTC marketing initiatives, social media posts, and advertising campaigns.

View the Current Product Images on shopLAPOINTE.com

Additional examples pictured below.