Resort 2022 Lookbook + Campaign Shoot / LAPOINTE

Lead the production on the LAPOINTE Resort 2022 seasonal lookbook and campaign shoot, working directly with the brand creative director and photographer / art director from concept development through asset finalization. All content was shot over the course of a single-day in May 2021, following all covid guidelines, with a budget under $100k, including digital advertising usage rights for all models. Set build consisted of constructing a freestanding wall to which carpeting was affixed creating the illusion of a fully-carpeted room. The final assets were used across the business to support wholesale market appointments and press coverage, and are set to be used for future consumer-facing efforts to support the brand’s retail partners, e-commerce site, DTM marketing initiatives, social media posts, and digital advertising campaigns.

Creative Director - Sally LaPointe
Photography / Art Director - Hugh Lippe
Styling - Anya Ziourova (Art Dept)
Hair - Joey George (Management + Artists)
Makeup - Ralph Siciliano (The Wall Group)
Model Cast - Thalita Farias, Victoria Massey, Livia Rose, Steph Shiu (Elite Model Management)
Set - Land & Shore Creative
Studio - GUM Studios Stage B