Resume

CREATIVE CONTENT PRODUCER

As a tech-savvy and creative individual, I am invigorated by the challenges that producing photo and video content brings.  I am highly organized and an excellent communicator who thrives within a vibrant team of personalities in a fast-paced environment.  My planning, negotiation, and budget management skills deliver results that cover all possible end uses on time and within budget.  With over 10 years’ experience in the luxury fashion industry, I hold myself and my work to the highest standards.

EXPERIENCE

SENIOR DIRECTOR PR, SOCIAL MEDIA & CONTENT CREATION | LAPOINTE

April 2016 – July 2021

As the lead on all creative content production, I was responsible for delivering both small and large event, photo, and video projects (each with budgets ranging from $5k-$300k), overseeing creative concept development and talent bookings through on-set operations while liaising between internal creative teams and external talent as well as agencies in addition to managing internal teams to ensure all projects were executed to the highest standards and on budget.  My unique position at the brand allowed me to see all creative content from its conceptual origins through production and finalization to end uses on the public relations, social media, DTC marketing, advertising, and ecommerce sides of the business.  This was a dynamic, challenging, multi-faceted, and hands-on role that required my keen and instinctive attention to detail and strong project management skills. 

PUBLIC RELATIONS MANAGER | PROENZA SCHOULER

December 2014 – April 2016 

Tapping into both strong networking and logistical planning abilities, I worked at Proenza Schouler as PR Manager focusing on securing editorial and celebrity dressing placements for seasonal collections.  In addition to strategically fulfilling all external sample requests I oversaw both an assistant and rotating team of interns and was responsible for managing all seasonal collection samples so they could be effectively shared between all departments.

PUBLIC RELATIONS COORDINATOR | ROGER VIVIER

August 2010 – December 2014 

Reporting directly into the PR Director, I was responsible for all PR sample coordination and worked closely with the marketing and sales teams on all US brand activations and initiatives.  Over the course of four years at the brand, I built a solid list of editorial, influencer, and industry contacts, traveled to key retail locations in the US to execute brand events, as well as seasonal trips to Paris for new collection presentations.

EDUCATION

FASHION MARKETING – Associate in Applied Science

Parsons, The New School for Design | New York, New York

2008 – 2010

PSYCHOLOGY – Bachelor of Arts

The University of Arizona | Tucson, Arizona

2004 - 2008

SKILLS

  • COMMUNICATION

  • BUDGET MANAGEMENT

  • PROJECT MANAGEMENT

  • DIGITAL ASSET MANAGEMENT

  • IMAGE FORMATTING

  • BASIC IMAGE RETOUCHING

  • ADOBE CS

  • MICROSOFT OFFICE

INTERESTS

  • Hand Embroidery

  • Digital Painting

  • Baking

REFERENCES

Available upon request