Pre-Fall 2021 + Fall 2021 Lookbook + Campaign Shoot / LAPOINTE

Worked directly with the brand creative director and photographer to lead the production, from concept through asset finalization, of the LAPOINTE Pre-Fall and Fall 2021 lookbook and campaign shoot. The dual-purpose shoot covered two separate seasonal collections each requiring different set designs, hair & makeup directions, and lighting setups. Everything was shot over the course of two days in November 2020 on a single studio set with a total budget under $145k, including digital advertising usage rights for all models. The coordinated set build consisted of constructing a freestanding two-sided wall - chrome panels were affixed to one side (FW21 images) and black paint added to the other side (PF21 images). To comply with strict covid protocols, all models were shot individually throughout both days. The “group” shots needed for the PF21 campaign direction were achieved by combining those individual shots in post-production retouching. The final assets were used across the business to support the brand’s wholesale market appointments, press coverage, retail partners, e-commerce site, DTM marketing initiatives, social media posts, and digital advertising campaigns.

View the Collections on shopLAPOINTE.com
Pre-Fall 2021
Fall 2021

Creative Director - Sally LaPointe
Photography - Hugh Lippe
Styling - Anya Ziourova (Art Dept)
Hair - Joey George (Management + Artists)
Makeup - Ralph Siciliano (The Wall Group)
Model Cast - Patricia Akello (Muse), Cindy Gradilla (New Icon), Aline Lima (Elite), Natalia Sirotina (The Lions)
Set - Land & Shore Creative
Studio - Industria Williamsburg